Here's How Much A Super Bowl LIX Commercial Will Cost, How Fox Corporation Stock Could Benefit

Chris Katje

May 03, 2024

Super Bowl LIX is around nine months away and while the 2024 NFL season hasn't started, it isn't too early to start thinking about the financial impact the media company that airs the NFL Championship game can have.

What Happened: Media giant Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) reported television advertising up 14% year-over-year in the first quarter, which came from record modern-day viewership for Super Bowl LVIII.

The next Super Bowl, which airs on Feb. 9, 2025, will see Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA) have the rights to the game.

Fox is charging a minimum of $7 million for a 30-second Super Bowl ad, according to a new report from Variety. This marks an increase over the $6.5 million to $7 million starting point from Paramount at this same time last year.

The media company will hold its 2024 upfront event on May 13, which could see more details on pricing and package options emerge for advertisers.

In recent years, Super Bowl commercials have sold quicker than anticipated. CBS reported a sellout of its Super Bowl ad slots in November 2024, months before the big game.

Fox, which had the rights to the 2023 Super Bowl (LVII), reported 95% of its ad inventory was sold in September 2022.

Related Link: NFL Fans Rejoice, Day After Super Bowl Could Be A Holiday: ‘We’re Looking At How We Continue’

Why It's Important: The past two Super Bowls have set records for viewership and posted records for streaming audiences. This should help Fox sell its Super Bowl ad inventory regardless of the high price tag.

"We have never received the Super Bowl in this good of a shape before," Fox Corp's president of advertising sales Jeff Collins told Variety.

Fox said in 2023 that the Super Bowl helped generate $600 million for the company.

Similar to recent years of media companies having the rights to the Super Bowl, Fox is looking to get additional advertising commitments for segments like Fox Sports and the Tubi streaming platform from Super Bowl ad buyers.

The good news for Fox is that it is getting the Super Bowl back only two years after it last aired the big game, which could help provide a boost to its advertising and streaming platforms.

The bad news is under the next media rights deal, the media company now has to wait until 2029 and 2033 to get the game back.

Previously rotating between CBS, NBC and Fox, the Super Bowl is adding in coverage by ABC/ESPN, which are owned by Walt Disney Co (NYSE:DIS) and rotating between the companies every four years.

FOX Price Action: Fox shares trade at $29.47 versus a 52-week trading range of $25.82 to $33.24.

Read Next: Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them

Photo: 3D-Animation-Production-Company via Pixabay

Recommended

Nvidia CEO Says It Will Spark "the Next Revolution" Beyond AI - Ad

Amazon's Betting Big on This Unknown AI Company - Ad

AI & Crypto in One $11 Investment - Ad

Former President Donald Trump's political campaign is facing financial hurdles as it struggles to keep pace with President Joe Biden's strong financial position.

Elon Musk arrives in Indonesia's Bali to launch Starlink satellite internet service

DENPASAR, Indonesia (AP) — Elon Musk arrived in Indonesia’s resort island of Bali on Sunday to launch Starlink satellite internet service in the world’s largest archipelago nation.

The No. 1 Crypto for 2024

The No. 1 Crypto for 2024 - Ad

It's expected to soar 20X bigger than Bitcoin.

Anthony Scaramucci Labels Donald Trump's Hush Money Trial As 'Obligatory Loyalty Test' For Republicans, Says 'It'll Never Be Enough For Donald Trump'

Anthony Scaramucci has characterized the ongoing Donald Trump hush money trial as a test of loyalty for Republican officials.

Ex-DOJ Attorney Says Former Trump Aide's Testimony Sinks Ex-President's Criminal Defense: 'Big Fat Nail In The Coffin'

Trump's hush-money case has turned decidedly against him following Hope Hicks' testimony, says a legal expert.

Discover "U.S.'s New Money" Before Biden Wins

Discover "U.S.'s New Money" Before Biden Wins - Ad

A new form of money has emerged in America, and it's making some folks wildly rich... (Musk and Bezos both use it). Find out how you can too in this free video.

In Cannes, Francis Ford Coppola talks Trump, self-financing 'Megalopolis' and why he has no regrets

CANNES, France (AP) — Much attention has been paid to the $120 million of his own fortune that put up to make but the director himself isn't much concerned.

Snowflake Analysts Remain Overweight: Potential Growth Despite Iceberg Adoption Concerns

Piper Sandler analyst attended Virtual Iceberg Summit with tech giants. Snowflake seen as having potential drag on growth, but threat may be overstated.

PASSIVE INCOME (by this evening)

PASSIVE INCOME (by this evening) - Ad

Hey, I have an unique opportunity for those looking for additional ways to earn income right now. It can be done from home. You can do it in your spare time. And it only takes 6 clicks and as little as $50.

Robinhood Crypto Trading Volume Slumped 57% In April

Robinhood Markets Inc. (NASDAQ:HOOD) reported a significant decline in crypto trading volumes for April, reflecting a broader cooling in retail

One Tech Tip: Protecting your car from the growing risk of keyless vehicle thefts

LONDON (AP) — They appear like ghosts in the night, standing outside your house, one holding up an antenna while the other crouches next to the car parked on the driveway. Within seconds, your car is gone, yet another victim amid enabled by the technology designed to make it easier to unlock and start vehicles.

"America's No. 1 Retirement Stock" (Name Inside)

"America's No. 1 Retirement Stock" (Name Inside) - Ad

According to the former Goldman Sachs VP -- who wrote a best-selling book on retirement -- one single stock stands head-and-shoulders above all others. And it should be the cornerstone of your portfolio. Have you heard of it?

Floki Surpasses Heavyweights Shiba Inu And Solana In Popularity, Emerges As Market's Largest Gainer â€” Analyst Hopeful Of A 180-200% Bullish Rally

Floki (CRYPTO: FLOKI) extended its winning streak Wednesday, notching up impressive gains on the price charts and ranking high on social interactions.

Red Lobster closes dozens of locations across the US just months after 'endless shrimp' losses

NEW YORK (AP) — Dozens of Red Lobster locations across the U.S. are on the chopping block.

America Just Hit a Grim Milestone

America Just Hit a Grim Milestone - Ad

Nearly half of U.S. households currently hold no retirement savings. Retirement expert Dr. David Eifrig says what happens next will separate a small number of winners from a very large number of losers. Learn how to protect yourself and your money with his four simple steps that he shares right here.

Elon Musk Fired Supercharger Chief Rebecca Tinucci And Her Entire Team After She Refused To Lay Off More Workers Than Planned: Report

This abrupt exit has caused disruption in a network that was considered a significant Tesla achievement and a key driver of its EV sales.

Top 4 Health Care Stocks Which Could Rescue Your Portfolio This Month

The most oversold stocks in the health care sector presents an opportunity to buy into undervalued companies.

Gold Is SOARING -- Here's What You Need to Do

Gold Is SOARING -- Here's What You Need to Do - Ad

Everything is lining up perfectly for a historic gold bull run. One gold expert says he's found the best way to get in, for less than $5.

If You're Getting Tired Of Crypto, Here's Why: Mad Crypto Alpha With Ivan

gm, I’m Ivan and welcome to my weekly column Mad Crypto Alpha.

Steward Health Care says it is selling the 30+ hospitals it operates nationwide

Steward Health Care said it plans to sell off all its hospitals after announcing this week that it

$25 AI Stock Could Deliver Life-Changing Windfall

$25 AI Stock Could Deliver Life-Changing Windfall - Ad

Discover a company at the forefront of the AI revolution, with up to $1 billion in government-backed contracts and 1,372 patent applications. Trading at just $25 a share...

Cathie Wood's Ark Invest Snaps Up $3.54M Worth Of Shares In This Biopharma Company Following Positive Obesity Pipeline Update

As the demand for obesity drugs continues to surge, biopharma companies are eagerly seizing the opportunity to capitalize on the trend.

Elon Musk Issues Stark Warning Amid Rising National Debt: '...The Dollar Will Be Worth Nothing'

Elon Musk has voiced concerns about the future stability of the U.S. dollar, highlighting the escalating national debt as a potential catalyst for a looming economic crisis.

READ THIS If You Missed Out on the AI Boom

READ THIS If You Missed Out on the AI Boom - Ad

Radical new biotechnology predicted to grow 320,000% in 3 years. Nvidia's CEO calls it "the next amazing revolution." And one small company poised to dominate this revolution trades for just $10.

CEO of Brazilâ€™s oil and gas giant Petrobras steps down following dustup over dividends

RIO DE JANEIRO (AP) — The head of Brazil’s state-controlled oil and gas giant Petrobras has stepped down, the company said in a prepared statement Wednesday, following months of tensions with the federal government.

Jim Cramer Advises Investors To Stick With Good Companies Despite Short-Term Losses: 'You Just Need To Figure Out Which Companies Deserve Your Confidence'

Cramer, a prominent figure in the finance world, suggested that investors should not emulate the trading habits of large hedge funds. Instead, he recommended a long-term investment strategy, emphasizing the need to anticipate and endure market declines.

Defi Coin Triggers All "Buy" Signals and Could Break Out Soon

Defi Coin Triggers All "Buy" Signals and Could Break Out Soon - Ad

Some are calling this the most promising DeFi project since Ethereum itself. Here's the #1 DeFi Coin Set to Soar. While Bitcoin grabs headlines, this lesser known DeFi coin is quietly gearing up for a monster rally. Experts say now is the time to buy before it reaches escape velocity.

Demand Soars For Novo Nordisk's Weight-Loss Drug Wegovy Despite Supply Constraints And Eli Lilly Competition

The Danish pharmaceutical company is now shipping more introductory doses of Wegovy to the U.S., as it grapples with supply constraints and competition from Eli Lilly.

Walmart Earnings Are Imminent; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call

Walmart is reportedly set to lay off hundreds of corporate employees and relocate others to its main corporate hubs.

Should You Buy Bitcoin in 2024? [Expert's Shocking Answer]

Should You Buy Bitcoin in 2024? [Expert's Shocking Answer] - Ad

Bitcoin minted 100,000 millionaires and if you're not one of them, that ship has sailed. But there's another millionaire-minting crypto at our doorstep... research shows this coin could be 20X bigger than Bitcoin by the end of the decade. With crypto starting to heat up again, this could be the perfect time to get in.

Despite Bitcoin Hitting $64K, Analyst Says King Crypto Remains In 'Prime Buy Zone'

Bitcoin (CRYPTO: BTC) has surged to $64,000, but a key metric indicates that it’s still in a “prime buy zone,” according to a prominent crypto analyst.

Gov. Gavin Newsom: Authorities Seized $61M In Unlicensed Cannabis Products, Plants So Far This Year

California has reported stats on its crackdown on illegal cannabis operations, with state law enforcement seizing over $61 million worth...

What's the Big Thing Musk, Bezos and Tim Cook All Have in Common?

What's the Big Thing Musk, Bezos and Tim Cook All Have in Common? - Ad

One of America's most controversial CEOs says, "A new form of money in America is making some people (including Elon Musk, Jeff Bezos, and 17 of America's 25 wealthiest individuals), rich. It has nothing to do with gold, bitcoin, or anything like that, but it's 100% legal. The problem? Few Americans have a real understanding of how it works.

NOT REAL NEWS: A look at what didn't happen this week

A roundup of some of the most popular but completely untrue stories and visuals of the week. None of these are legit, even though they were shared widely on social media. The Associated Press checked them out.

I-95 overpass in Connecticut scorched during a fuel truck inferno has been demolished

NORWALK, Conn. (AP) — A bridge damaged in a fiery crash that kept Interstate 95 in Connecticut has been demolished.

America Has New Type of Money, Making Some Rich...Should You Get It?

America Has New Type of Money, Making Some Rich...Should You Get It? - Ad

Trump's Niece Says Ex-President Has Made It Clear He Wants To Be Authoritarian Upon Returning To Office: 'Once That Happens, He Will Not Be Stopped'

Trump's niece suggests that her uncle has a split personality, emphasizing that people are not paying enough attention to his negative traits.

Nvidia, MicroStrategy, Cisco, Chubb, Tesla: Why These 5 Stocks Are On Investors' Radars Today

Major U.S. indices surged on Wednesday, with the Dow Jones Industrial Average climbing 0.9% to 39,908, the S&P 500 increasing almost 1.2% to 5,308.15, and the Nasdaq rising 1.4% to 16,742.39. These are the top stocks that gained the attention of retail traders and investors throughout the day:

Mystery of the Rich and Connected Revealed

Mystery of the Rich and Connected Revealed - Ad

Former Goldman VP reveals a mysterious "Gold Bank" with huge upside potential... Last time we shared this, some folks could have seen a 995% gain. Don't be surprised if you've never heard of this -- most haven't. But he's sharing all in this new video.

Asia Up, Europe Mixed, While Yen Surges Against Dollar - Global Markets Today While US Slept

US stock markets closed higher, driven by strong earnings and mild inflation data. Asian markets also gained, while eurozone and oil prices dipped.

Trending Now