Roku Eyes Enhanced Advertising Tech - Inks Pact With Fandango To Boost Ad Campaign Analytics

Nabaparna Bhattacharya

June 13, 2024

Roku, Inc. (NASDAQ:ROKU) announced plans for a new CTV relationship with online movie ticketing service Fandango.

This relationship will enable theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution.

According to Benzinga Pro, ROKU stock has lost over 27% in the past year. Investors can gain exposure to the stock via ARK Innovation ETF (NYSE:ARKK) and ARK Next Generation Internet ETF (NYSE:ARKW).

“As the daily lead-in to television for U.S. households with nearly 120 million people, Roku has the scale and creative canvas to find entertainment enthusiasts and bring studios front and center throughout the Roku moviegoer’s journey,” said Kristina Shepard, Vice President of Global Advertising Sales, Roku.

Under the pact, Roku is set to join Fandango360, Fandango’s advanced marketing insights tool for optimizing marketing spend to boost ticket sales.

Roku users frequently visit cinemas, offering advertisers valuable insights. Enhanced advertising ties enable Roku to track campaign impact on consumer behavior, facilitating improved ticket sales.

“Our exciting collaboration with Fandango will give studios valuable insights into their campaigns,” Shepard added.

Yesterday, the company unveiled Roku Exchange, an advertising technology solution designed to bridge ad inventory with advertiser demand directly.

This platform represents a significant advancement in streaming-first advertising technology.

“Roku Exchange is the mediation layer that serves ads and enriches impressions, based on Roku data from over tens of millions of streaming households,” said Louqman Parampath, VP of Product Management, Roku.

Roku Exchange is integrated with the Magnite supply-side platform (SSP), positioning it as a central hub for supply integrations, fair auctions, and ad decisioning within Roku’s platform.

Price Action: ROKU shares are trading lower by 4.26% to $53.96 at last check Thursday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Read Next: XPeng’s Mona Sub-Brand Following NIO’s Onvo? Launches Debut Model M03 Powered By BYD Batteries

Photo by rafapress on Shutterstock

Recommended

Wall Street Legend on Economy: "If you knew what I know, you'd be terrified too." - Ad

Joe Biden Facing Political "Knockout" In Weeks? - Ad

The Tiny Tech Disrupting the $28.4B Hospital Infection Epidemic - Ad

SEOUL, South Korea (AP) — A fire at a lithium battery manufacturing factory near South Korea's capital on Monday left one person dead, three injured and more than 20 others missing, officials said.

Cathie Wood's Ark Invest Acquires $7.3M Worth Of Shares In This Promising Netflix Competitor, Sells Off Coinbase Stock Amid Bitcoin Slump

On Wednesday, Cathie Wood-led Ark Invest made significant trades in Roku Inc (NASDAQ:ROKU) and Coinbase Global Inc (NASDAQ:COIN), amidst a volatile market.

The Mysterious Tale of "America's No. 1 Retirement Stock"

The Mysterious Tale of "America's No. 1 Retirement Stock" - Ad

This factory of 53,000 employees, in Burbank, CA, was camouflaged to look like a sleepy suburb (with the help of artists, set designers, and painters from nearby Hollywood movie studios). The mysterious company behind this disappearing act is now being called "America's No. 1 Retirement Stock".

Top 3 Materials Stocks That May Explode In Q2

Here's the latest list of major oversold players in this sector, having an RSI near or below 30.

Tommy Tuberville Sells Several Large Stock Positions, Makes New Buys: Here's What The US Senator Is Betting On Now

Senator Tommy Tuberville disclosed numerous stock trades on Friday June 14. A look at some of the key highlights.

Revealed: AI Keeps Leading Famous Trader to New Tickers

Revealed: AI Keeps Leading Famous Trader to New Tickers - Ad

This strategy is a shocking way to leverage AI's controversial power.

8 Large Cap Stocks That Outperformed Nvidia Over The Past Year

Nvidia surged 217.58% over the past year, 173.78% year-to-date. Here are eight large-cap stocks that outperformed it this past year.

FDA Approves Expanded Use For Sarepta's Rare Muscular Dystrophy Gene Therapy

The FDA has approved Sarepta Therapeutics' Elevidys for treating Duchenne muscular dystrophy in patients aged 4 and older with specific DMD gene mutations.

Collect 10%+ Dividends From AI's Explosive Growth?

Collect 10%+ Dividends From AI's Explosive Growth? - Ad

This one-of-a-kind fund is set to pay out a tsunami of profits to shareholders... Giving you the chance to collect 10%+ dividend yields, year after year! In his brand-new "AI Income Playbook," Marc Lichtenfeld gives you the full scoop on this breakthrough fund... Including its name, ticker symbol, and profit potential.

VIDEO: Huge Cannabis March In Brazil As Supreme Court Considers Decriminalization

Watch the video of this Massive Cannabis March In Brazil advocating for cannabis reform as Supreme Court reconsiders decriminalization...

Boeing Insists On Adherence To Legal Agreement Post-737 MAX Crashes: Report

Boeing reportedly maintains it adhered to a 2021 agreement aimed at avoiding prosecution after the 737 MAX incidents, countering U.S. claims of non-compliance. The company's commitment to transparent engagement highlights its efforts to navigate legal complexities ahead of the Justice Department's crucial July 7 decision on extending prosecution terms.

Elon Musk's Chilling Warning for Humanity

Elon Musk's Chilling Warning for Humanity - Ad

Elon Musk warned that humanity will soon be 'obsolete.' Every port, railroad, highway, and airport in America is facilitating a kind of 'invasion' that will bring about centuries worth of change in the next few years. If Elon and the research are correct -- the results could be devastating for the average American.

Event Contract Trading Signals Uncertainty In Apple Monopoly Case During WWDC

Apple's chance of being seen as monopoly fluctuated during WWDC, with event contract trader Kalshi reporting a high of 68% on April 11.

Why Alibaba Stock Could Rally: Golden Cross In Sight

Alibaba is nearing a bullish Golden Cross, with strong AI and cloud ambitions, despite facing competition and bearish momentum. Solid business, attractive valuation, and potential uptrend signal future growth.

The END of Joe Biden

The END of Joe Biden - Ad

One of my political operatives just handed me this story: "Weeks from now, Joe Biden's political career will go down in flames..." I didn't believe it either. But then he sent me the details... Believe it or not, this new scandal is bigger than anything related to Trump, the economy, foreign affairs or even Biden's sagging poll numbers.

What's Going On With Ocean Power Technologies Stock After Hours?

Ocean Power Technologies said it signed an Original Equipment Manufacturer agreement with Teledyne Marine, a division of Teledyne Technologies in an effort to to enhance Ocean Power's product offerings and drive innovation within the industry.

As Apple, Nvidia Trade Near All-Time Highs, Jim Cramer Tells Investors To Cash In On AI Stocks: 'Let's Not Be Too Greedy'

Jim Cramer, the host of CNBC's "Mad Money," has suggested that it might be time for investors to consider taking profits from their AI stock holdings.

What President Biden's New Law Means for Investors

What President Biden's New Law Means for Investors - Ad

President Biden just signed a new law approving billions of dollars for one small but growing industry, and investors like Bill Gates and Peter Thiel are all over it. This expert just went public with all the details, including which stocks to jump on immediately.

Trump Vs. Biden: Latest Poll Results In Key State Of Virginia Spells Trouble For One Candidate And His Party

A recent poll shows a tie between President Joe Biden and former President Donald Trump in Virginia, a state that has been under Democratic control for the last two decades.

Microsoft, Amazon Or Palantir: Reddit Users Debate How To Invest $4,900

Reddit users debate best stock picks for $4.9K investment. Microsoft and Amazon seen as strong choices, while Palantir's potential sparks debate.

Weekend Trading: The Key to Conquer Volatility with Tim Sykes!

Weekend Trading: The Key to Conquer Volatility with Tim Sykes! - Ad

Discover the power of weekend trading with Tim Sykes' strategy. Turn market turbulence into your advantage. Trade with us and win in any market condition.

Michael Dell Says Generative AI Tech Wave Sweeping In Much Faster Than Early Internet: 'It's Happening Maybe 10 Times Faster'

Michael Dell, CEO of Dell Inc., compared the rise of generative AI to major technological advancements like the internet, noting its rapid adoption and significant impact on the global market.

This week's televised debate is crucial for Biden and Trump â€” and for CNN as well

NEW YORK (AP) — Joe Biden and Donald Trump won't be alone at . Moderators Dana Bash and Jake Tapper of CNN will be on camera, too, and there's a lot on the line for their network as it fights for relevance in a changing media environment.

What Is Nvidia's New $1 Trillion Superproject?

What Is Nvidia's New $1 Trillion Superproject? - Ad

While most are still focused on Nvidia's recent performance, they're missing this massive, $1 trillion pivot Nvidia's making right now. But it's what's happening behind the scenes that should be most exciting for investors. We've identified three companies that Nvidia needs to lean on to help get the job done.

Block Positioned For Strong Growth On Neobank Leadership & Financial Services Expansion Strength: Goldman Sachs

Goldman Sachs covers Block, Inc. (NYSE: SQ) with a Buy rating and $80 price target. Analyst sees potential in SMB payments and fintech.

Biden, Trump Should Both Drop Out Of 2024 Election, Leading Pollster Says: 'Country Would Be Better Served'

Leading pollster Nate Silver suggests that Joe Biden should drop out of the 2024 presidential election.

The Nanotech Startup on a Mission to Save Millions of Lives

The Nanotech Startup on a Mission to Save Millions of Lives - Ad

With a groundbreaking technology that repels deadly pathogens, this tiny company is taking on the global threat. Their innovative approach could transform infection control forever.

This Biopharma Stock Is Trading 23% Higher In Pre-Market After Wrapping Up $4M Public Offering

The public offering included 1,199,448 shares of common stock and pre-funded warrants to purchase up to 2,568,110 shares of common stock.

Nike Analysts Sour On Retailer's Short-Term Prospects Following Poor Outlook: 'No Quick Rebound'

Nike shares plummet after weak revenue numbers and lowered guidance. Analysts have mixed opinions, with some seeing a long-term play and others disappointed by lifestyle category trends.

Biden Debate Disaster!

Biden Debate Disaster! - Ad

Last night's debate was a disaster for Biden! But as bad as it was, Biden still has one last card to play... It will probably be enough to beat Trump. Worse, Biden's secret plan will be a disaster for America.

'Hamster' crypto craze has taken Iran. It highlights economic malaise ahead of presidential election

DUBAI, United Arab Emirates (AP) — Cab drivers and bikers tap away furiously on their mobile phones as they wait at red lights in the Iranian capital during an early June heatwave. Some pedestrians in Tehran are doing the same. They all believe they could get rich.

Mark Zuckerberg's Meta Reportedly Tests Apple Vision Pro-Like Feature For Quest Headsets

Meta Platforms Inc. is reportedly testing a new feature for its Quest headsets that allows users to position windows freely, similar to Apple Inc.'s Vision Pro, as discovered in version 67 of the Meta Quest Public Test Channel.

Warning: 2024 Election Year (New AI)

Warning: 2024 Election Year (New AI) - Ad

A famous trader just went public in D.C. with a NEW AI. You won't hear this in the media.

Donald Trump Ally Kari Lake Sparks Controversy With Speech In Front Of Confederate Flag: 'They Stole Our Government'

Republican Senate candidate Kari Lake sparks controversy by speaking in front of a Confederate flag, echoing debunked election fraud claims.

The US fines Middle Eastern airline Emirates $1.8 million for flights that passed too low over Iraq

WASHINGTON (AP) — The Transportation Department said Thursday that it fined Middle Eastern $1.8 million for flights in regions off-limits to U.S. airlines while it allowed JetBlue Airways to sell seats on the planes.

Nvidia Is Now Part of $3 Trillion Market Cap Club

Nvidia Is Now Part of $3 Trillion Market Cap Club - Ad

Nvidia has become the third company ever to have a market cap greater than $3 trillion. And now, Nvidia is pivoting to the next AI frontier it plans to conquer. This recent move is valued at $1 trillion... at least. A small handful of Nvidia's other partners could see their own stocks benefit from it.

Visa's Mark Nelsen wants to make your plastic credit card obsolete

Mark Nelsen, Visa’s global head of consumer payments, sees a world where the plastic card in your wallet becomes increasingly obsolete and the standard 16-digit account number becomes worthless.

Cannabis Vs. Coca-Cola And Marlboro: Marijuana Market Growth Outpaces Alcohol, Tobacco And CPG Giants

Recent financial data from Beacon Securities compares key financial metrics across the alcohol, tobacco and cannabis industries, showing that cannabis is set to outpace major players like Coca-Cola (NYSE: KO), Marlboro (NYSE:

Ex-CIA Insider Exposes How Dems Could Rig the Election

Ex-CIA Insider Exposes How Dems Could Rig the Election - Ad

In 2016, surveys were giving Hillary Clinton more than 99% chance of winning right up until election night. But right before the election... Former advisor to the CIA, Jim Rickards predicted Trump would win. You won't believe what he's predicting now. And it could have huge implications for the financial markets.

Faking an honest woman: Why Russia, China and Big Tech all use faux females to get clicks

WASHINGTON (AP) — When disinformation researcher Wen-Ping Liu looked into China's efforts to influence using fake social media accounts, something unusual stood out about the most successful profiles.

Trending Now